What is an SEO Audit and How to Do It Right? On-Page
Google and search engines alike are expecting website owners to make their websites fast, quicker, easier to interact with – not having to wait to put it simply. For the May 2021 core update, it’s important for website owners to make sure their technical SEO is up to shape, including improvements to page speed as well as core web vitals. Page indexability will look at things such as orphaned pages – which can occur in large websites with a disorganised internal linking configuration or when pages are only accessible via an xml sitemap. Internal links also support link profile efforts externally – better internal linking provides a better distribution of link equity across pages within your website. As part of the auditing process – we perform a series of URL integrity checks to make sure your website has a CONSISTENT internal link profile as well as protocol handling for NON STANDARD URLS i.e. We effectively want a clean, solid index so that Google cannot mistakenly crawl URLS that are anomalies/duplicates etc.
Digital Accessibility Compliance (WCAG)
When performing a website SEO audit, you should always gather data about the navigation paths users and bots could take. Those paths should be aligned, but often they differ because robots and users navigate differently. On one hand robots directives can forbid bots to use certain navigation paths, on the other hand canonical links or hreflang-links can allow bots to use shortcuts. The following guide will provide you with efficient 16 step-by-step instructions. Which checks to perform and what factors you should verify regarding technical SEO and content presentation.
Local SEO Audit
By fine-tuning your speed and vitals, you can guarantee your website delivers a swift, smooth, and engaging experience to every visitor. Getting this right is essential for securing and maintaining high rankings in Google search results. This not only accelerates your website’s loading times but also ensures it can handle traffic spikes smoothly, which is key to keeping performance on point during those busy periods. 
During an audit, check for any 4xx errors (like 404 not found) and 5xx server errors. When people search for products that you sell, you want to rank as highly as possible to get more traffic. Unlike traditional SEO, which focuses broadly on boosting a website’s visibility for a wide array of content, eCommerce SEO focuses on optimizing your online store to attract potential buyers. Search engines use links as votes, which mean that if a website has more high-quality backlinks from relevant websites, it is likely to rank higher in search results. It’s worth noting that some bloggers argue that technical SEO has lost its importance in recent years. They argue that instead of focusing on minor issues like broken links or meta tags, businesses should focus more on building great content and promoting it through social media channels.
- Keeping a clean, well-maintained link structure ensures smooth navigation and a positive user experience, which is crucial for retaining visitor interest and loyalty.
- This valuable web traffic will be lost to other sites that either have a mobile version or adapt to the user’s screen size.
- Nevertheless, if you have already suffered an automatic penalty, your first step is to respond immediately by performing a formal link quality site audit and finding the root of your problem.
- By evaluating the anchor text, placement, and relevance of internal links, you can optimize your website's architecture for better search engine visibility and easier navigation.
- Doing this brand research will help you shape more effective marketing campaigns that target the right people and provide tangible value.
Presenting an audit report makes this concrete case to management for allocating resources towards crucial fixes. Dedicate resources to conduct technical audits regularly, and your site will remain robust as search algorithms evolve. DVMAGIC SEO Global gives stakeholders data-backed justification for allocating resources towards technically optimising the site. The indexation rate shows what percentage of crawled pages get included in search results. Carla looked at the analysis in some of the more competitive markets such as finance and insurance. Emily went into the detail about a content gap analysis which is of course very important when prioritising on-page SEO. Analysing competitors’ performance in the marketplace can sometimes help you to get buy-in for an SEO project from your client, or, if you are in-house, from your senior management team. This is particularly true if competitors are executing a strategy that you had wanted to pursue and would have been beneficial to your company. We’ll pair you with a dedicated Campaign Manager, then we’ll execute a battle plan month-over-month and you can watch your rankings grow. This could range from technical SEO-related issues like slow page speed or HTTP status codes to more qualitative aspects like writing quality or keyword relevance. The most critical step is comprehensively analyzing the assembled technical and performance data to identify high-impact issues limiting results as well as new SEO opportunities. The data-gathering stage involves combining analytics insights, audit tool outputs, and manual tracking into a single repository for analysis. • Backlink Analysis – Using tools, check the quality and quantity of backlinks from other sites pointing to your site. The audit process utilizes tools like SEMrush, Ahrefs, Moz, Google Search Console and Google Analytics. Commit to performing a link quality audit at least once a month for your campaign, even if your link building strategy is only a small component of your overall direction. In other words, an on-page SEO audit concentrates on optimizing website elements that influence the site’s position in search engine results pages (SERPs). However, SEO has become significantly more complex since the days of simply placing keywords in the correct locations on web pages. Now, Google evaluates the efficacy of your website on multiple levels, including technical performance and content quality. As a result, increasing your exposure in Google and other search engine rankings is crucial. Additionally, it’s a good idea to click through the core pages of the website and observe in Chrome DevTools what extra resources get loaded, if any. Focus your attention on key elements, such as the menu, internal linking, and content implementation.